Documents show Samsung fixated on a ‘Beat Apple’ strategy, but did it cross the line?

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Tonight’s trove of court documents in the Apple vs. Samsung case not only revealed a ton of new images of iPhone and iPad prototypes, but also show that Samsung was very focused on making sure that it is competitive with Apple offerings. That’s exactly as you’d expect, but the level and depth of Samsung’s focus on Apple is still quite revealing.

The documents show that Samsung was watching Apple closely since the very first iPhone. For example, one email showed that the company realized early on that it would need to switch away from resistive touchscreens to capacitive ones. All of the documents show that Samsung had an honest and candid understanding of its competitive position compared to Apple.

“Goal of next year – BEAT APPLE.”


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