NBC insults viewer intelligence, says Olympic Opening Ceremony is too ‘complex’ for online audience

london olympics_1020

The 2012 Summer Olympics have finally kicked off, and while NBC has been boasting about the digital options it’s offering US sports fans, the broadcaster offered no live streaming of the opening ceremonies, instead funneling viewers towards its tape-delayed primetime broadcast this evening. NBC has now defended the decision to the Los Angeles Times, telling the paper in an emailed statement that the ceremonies “are complex entertainment spectacles that do not translate well online because they require context, which our award-winning production team will provide for the large prime-time audiences that gather together to watch them.”

However, in the same statement NBC also touts that it is streaming every event from all 32 sports — a…

Continue reading…

The Verge – All Posts

Leave a Comment