Color Psychology in Identity and Branding


Color Psychology in Identity and Branding

“Color is mysterious, eluding definition; it is a subjective experience, a cerebral sensation depending on three related and essential factors: light, an object and an observer.” Enid Verity, Color Observed, 1980 The fascination with the concept of color draws its origins from the Classical Greece time period, when scientist and philosopher Aristotle developed the first […]


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