Retail games market squeezed by digital, physical sales hit all-time low in UK

SEGA Olympic game screenshot

Sales of physical computer games in the UK have hit an all-time low, according to new figures released by sales tracker UKIE/GfK. Retailers made £8.4 million (about $ 13 million) on sales of 394,688 games over the course of last week, with the market increasingly squeezed by growing adoption of digital serves such as Steam and Xbox Live. Gamers are also looking elsewhere for their fun, with many favoring non-traditional platforms including smartphones and tablets.

MCV emphasizes that recent weeks have been particulary tough for computer games’ share of the overall entertainment market — events such as the Queen’s Diamond Jubilee and the Olympic Games have kept consumers glued to their TV screens but haven’t necessarily made them pick…

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