Mitt Romney turns to data-mining to locate potential wealthy donors

Mitt Romney

This year’s presidential election has been marked by a dramatic increase of technology on the compaign trail as mobile apps, Xbox 360 hubs, and more are used to drive awareness and communicate with voters. The heavy tech push isn’t party-specific: both Democrats and Republicans have put a lot of effort into establishing an online presence. According to the Associated Press, Republican presidential nominee Mitt Romney has even taken a route that is usually reserved for companies looking to locate and understand potential customers: data-mining.

Since June, the Romney Campaign has been working with analytics firm Buxton Co. to find wealthy Republicans across the United States who may make for potential donors. In fact, an early data…

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