Watch this: Samsung’s design team tells the story behind the Galaxy S III

jeeyeun wang

Samsung has released a video called “Galaxy S III Design Story” which explains the development history of their latest, well-received flagship phone. The company’s design team doesn’t have as high a profile as that of Apple, which frequently appears in videos to promote new products, but the ongoing trial between the two companies has put the Korean giant’s development process under the spotlight. The video features interviews with various Samsung designers, including Jeeyeun Wang who testified in court last week, and sheds some light on how the Galaxy S III came to be.

Much of it is devoted to the influence of nature on the phone’s hardware and software, with VP of mobile design Jacob Lee explaining that the company “wanted a more…

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