Benjo’s Colored Pennies

Color-coated pennies for loafers from the “colored lace guy”

Benjo's Colored Pennies

A real estate developer by trade, Ben Hertz navigates traditional style with subtle ways to break the mold. His company, the Minneapolis-based Benjo’s, made waves in the style world when it released colored laces for shoes and boots. The idea came to Hertz when he snapped a pair of…

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