Cadillac ATS vs. the World

Behind the scenes of Cadillac’s Olympic campaign

Cadillac ATS vs. the World

Debuting during the 2012 Olympics, the “Cadillac ATS vs. the World” campaign was one of the standout ad spots of the international broadcast. The ATS is Cadillac’s entry-level luxury sedan, meant to compete in a market dominated by European manufacturers like Audi and BMW. The messaging of the campaign…

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