Microsoft doesn’t mind if you ‘Google it’ on Bing

New Bing

In a recent interview with Fast Company, Microsoft’s Adam Sohn acknowledged that the word “Bing,” unlike “Google,” is hardly ever used as a verb, but he doesn’t seem too concerned about it. Sohn, Bing’s general manager of influencer marketing, went on to argue that the fate of each search engine would ultimately be determined by quality, rather than linguistic ubiquity.

“I think we’re conflicted but happy if someone said ‘Google it’ but they were going to Bing and giving us the query,” Sohn explained, comparing the search rival to Kleenex, whose brand has become similarly synonymous with generic tissue paper. “The thing about Kleenex is once you pull it out of the box, it looks exactly the same, whereas with online products, the…

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