AMD sees opportunity in ‘chaos’ of Windows 8

Leslie Sobon, AMD

The release of a new version of Windows always brings about a major upgrade cycle for the PC industry, transforming it in its wake, however Windows 8 looks set to bring about even more dramatic change than usual. A new touch-centric user interface, a deluge of new device sizes and shapes, and, for the first time ever, support for ARM processors make Windows 8 the most revolutionary update that Microsoft has ever attempted. This, says AMD’s Leslie Sobon, can only be a good thing for underdogs like her company.

Describing the recent history of the PC processor market as “a juggernaut situation” — where Intel’s sheer size and scale allow it to maintain an unassailable lead every year — AMD’s Corporate VP for the Desktop Product Line…

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