TV’s second screen heats up: Zeebox comes to the U.S. with investment from Comcast

zeebox app with hbo go

When those replacement NFL refs blew the call in the Packers vs Seahawks game on Monday Night Football, a single play generated more than a million tweets. A recent study from Yahoo and Nielsen showed up to 86 percent of viewers use a mobile device while watching TV. And so money is pouring into so called “second screen” apps that give users access to additional content and conversation around their favorite shows. Startups like GetGlue and Miso have raised big funding rounds, in GetGlue’s case from industry titan Time Warner. Today a new player hits the U.S. market with some heavyweight backers, as U.K. based Zeebox launches stateside with investment and content partnerships from Comcast-NBCUniversal and HBO.

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