Microsoft reportedly spending over $1 billion on Windows 8 marketing blitz

Windows 8 desktop tile

It’s no secret that Microsoft is planning a big marketing campaign around Windows 8, but one estimate suggests that the company could be willing to spend between $ 1.5 and $ 1.8 billion. The huge sum, reported by Forbes, would be around triple the amount that the company allegedly spent on its Windows Phone 7 launch two years ago.

The Wall Street Journal reports that the ad campaign will kick off this weekend alongside pre-orders of some Windows 8 PCs and tablets. Microsoft has reportedly been working with advertising agency Crispin Porter + Bogusky to prepare its Windows 8 ads. Although these ads will air on national TV stations, Microsoft has also taken a less-than-traditional approach to its Surface ads. A number of ads across subway…

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