Microsoft’s first ad for its Surface tablet will start to air on national TV this evening. The software maker will air the ad during Monday Night Football on ESPN. Following the initial Windows 8 TV ads, the Surface campaign marks the next step in Microsoft’s marketing blitz — which will reportedly cost the company over $ 1 billion.
The ad features a play on the click sound generated from the kickstand on the device and the magnetic keyboard. Microsoft doesn’t reveal any important pricing information with the ad, but the company confirms it will go on sale on October 26th — alongside Windows 8.