YouTube rolls out Campaigns, a ‘digital thermometer’ to help nonprofits increase views

YouTube Nonprofit Campaigns

YouTube is expanding upon its Nonprofit Program today with a new tool: Campaigns. The feature is described as a way for organizations to monitor the success of clips they’ve uploaded to the site and set visible goals for total views or channel subscribers. To ensure maximum visibility and awareness, a “thermometer” reflecting progress toward these goals is displayed both as an overlay on videos and as a standalone tab on a nonprofit’s channel. Campaigns can be applied to single videos or to a collection of clips. For a demo of how the tool works, check out the example below from the Rainforest Alliance.

It’s debatable just how useful this latest addition really is; Campaigns could certainly help nonprofit initiatives gain momentum,…

Continue reading…

The Verge – All Posts

Leave a Comment