Nintendo will sell Wii U ‘below cost’ at launch

Gallery Photo: Wii U hardware and accessory packshots

Nintendo president Satoru Iwata has admitted that his company’s upcoming home console refresh, the Wii U, will be sold at a loss when it launches next month. In discussing Nintendo’s financial performance over the last three months, Iwata points out that revenues were constrained by the rising value of the yen and production costs for the Wii U, which has been priced at a level “that consumers would consider to be reasonable.” He then goes on to caution:

Continue reading…

The Verge – All Posts

Leave a Comment