Twitter can help ‘convey a message of deterrence,’ says Israel’s IDFSpokesperson

Avital Leibovich idf five minutes for israel 1020

Israel and Hamas are fighting a war on a new front. This week, they took to Twitter, Facebook, YouTube and other social media to report live on real-world attacks in Gaza… or, depending on who you ask, to spread propaganda. Now, the brains behind @IDFSpokesperson have been revealed.

According to the Associated Press, Lt. Col. Avital Leibovich is the woman in charge of the Israeli Defense Forces’ brand-new “Interactive Media” branch, a collection of 30 soldiers trained to craft the blog posts, infographics and status updates that comprise Israel’s media campaign. The group was reportedly formed just two months ago, but it’s apparently already important to the military’s operations. In February, Leibovich told the AP, she’ll be…

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