Selling out in style: indie developers make ‘advergames’ cool

Dikembe Mutumbo

Two of the most interesting games released over the past few weeks were also two of the strangest. One was a dubstep-infused trip down memory lane, while the other starred a 90s basketball star and a talking bear in a sweater. Both were created by notable developers, and both are quite fun to play, with simple mechanics and retro sensibilities. They also have one other important feature in common: they’re ads.

Old Spice’s Dikembe Mutombo’s 4 1/2 Weeks to Save the World is a curious beast. It’s a joint effort between advertising firm Wieden + Kennedy, Powerhouse Animations, interactive studio Driftlab, and a team of indie developers lead by Canabalt creator Adam Saltsman. The entire project is essentially a bizarre game jam, where new…

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