Facebook has entered the race to replace SMS in earnest today, announcing that its messenger app for Android will no longer require a Facebook account to sign up. Instead, it’s taking a page from WhatsApp by allowing users to sign up with nothing more than a phone number and a name.
At its 20-year anniversary, the lowly SMS message is under assault from a lot of players besides Facebook. Offering the app without requiring a Facebook account is a surprising first for the company, but perhaps necessary to ensure that there are no hurdles between it and the thing that will most likely crown the messaging king: ubiquity.
The lowly SMS message is under assault
WhatsApp has clearly taken the lead in the space — though it hasn’t publicly…