Twitter taps up the pope as part of drive to attract celebrities

Pope Twitter

When the Vatican announced that Pope Benedict XVI had joined Twitter last week, it seemed like a simple case of an age-old institution trying to keep up with the social media-driven times. According to a report from the Washington Post, however, Twitter was the driving force in the deal, and has made several similar moves in an attempt to lure high-profile figures to the service.

For the pope, a Twitter employee will reportedly be by his side as he makes the first tweet, which will be pre-drafted in eight different languages, and may actually do the typing. A spokesman for the Vatican told the Post that he believed Twitter had made the initial approach, and Adam Sharp of Twitter said:

“We’ve always talked about Twitter as a place to…

Continue reading…

The Verge – All Posts

Leave a Comment