Gracenote bringing personalized TV ads to your living room in 2013

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We’ve grown used to targeted ads across the internet, but personalized marketing has yet to reach its full potential on the TV screen. Gracenote is hoping it can buck that trend with a new ad replacement platform that’s set to debut at CES in January. Recent acquisitions have helped Gracenote, best known for its music-related endeavors, make big strides with a system that promises to replace ads run by broadcasters with those picked by Smart TV and set-top box makers. More importantly, it will tailor the advertisements you see based on factors like gender, age, personal income, and credit history. Further, it could provide sponsors with more accurate data about who’s actually watching their ads as opposed to immediately skipping over…

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