Pitchfork Advance streams albums before release, aims to recreate vinyl experience

Pitchfork Advance proper ratio

Pitchfork today announced the launch of Pitchfork Advance, a music streaming platform that the site will use for full-length, pre-release album previews. But the publication wants Advance to be about much more than simply hearing a new album before its street date; Pitchfork says it hopes to “emulate the classic album experience” with the tool. It will accomplish that through an interactive listening experience that incorporates album art, lyrics, credits, track listings, artist bios, and other enhancements. “In the vinyl and CD eras, album packaging was considered an extension of the music,” said Pitchfork’s founder and CEO Ryan Schreiber. “The artwork, lyric inserts, and credits added another dimension that mp3s haven’t replicated. Our…

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