Release your inner cross dresser with the future of advertising

FaceCake Swivel

Remember how ads in Minority Report were interactive? We’ve just played with a demo unit of such a system here at CES 2013; it’s called Swivel digital signage, and it uses a Kinect sensor to place clothes and accessories onto passerby’s. The idea is that advertisers that use digital signage will not just show static images of models wearing clothes. Instead, as people walk up to the sign, they’ll get to virtually “try on” the clothing. To do so, the company behind Swivel, FaceCake, scans and measures clothes in-house. When a user steps up to the advertisement, the Kinect sensor analyzes the person, chooses the appropriate size, and layers it on his body. It’s not the first time we’ve seen the technology — FaceCake demonstrated the…

Continue reading…

The Verge – All Posts

Leave a Comment