Xavi Garcia: Story Signage and Pattern Design

While working at Sagmeister & Walsh, Spanish designer Xavi Garcia had the privilege of doing some work for Story, a unique, immersive store experience in NYC’s Meatpacking District. While he didn’t develop the identity—more on that here— he was responsible for the awesome in-store signage and pattern design you see below. Get a closer look right here.

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Creative Credits:
Art Direction: Sagmeister & Walsh
Design: Xavi Garcia


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