How Steve Jobs bought Bill Nguyen’s Lala for $80 million

Steve Jobs

When the late Steve Jobs acquired a new company, he didn’t mess around. That’s according to Aubrey Johnson, a former lead designer on the Bill Nguyen-led app Color, who has detailed how Jobs ended up acquiring another Nguyen enterprise, music streaming service Lala, back in 2009. Despite some struggles, Lala had a huge selling point: for most songs, it ranked at the top of Google’s search results. This lead to interest from both Nokia and Google, but their offers apparently weren’t near enough. Enter Apple. As Johnson recounts it, Nguyen contacted Apple and managed to arrange a meeting with Jobs, Tim Cook, Eddy Cue, and other executives — the conversation didn’t last long:

Steve led the conversation while eating a beet salad: “I’m…

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