Packaging designers have the diffucult task of bringing brand elements together into a package design that will stand out to consumers. Sometimes, the brand elements are created along with the package design. Other times, the designer has to create a packaging design that fits with the already established brand.
There are a variety of techniques designers employ to create a packaging design that is truly unique, and one of those is to design a package from the brand story, the culture behind the company. When a designer is able to connect a brand package with a culture, the connection that consumers make with that brand is often much more powerful. Now customers have an established, maybe even an owned culture with which to associate the product.
The following collection of cultured packaging designs come from a variety of regions, countries, and counties or even villages. Check out the notes underneath each collection of brand images to see the specific culture of each package. Then click on the link to read more about the designer’s angle and the brand story.
Navajo Culture, Mid-Western section of North America
Salvatierra by Anagram
Latin American Countries
Délice de la Vallée by Fred Carriedo
French Culture of Sonoma County, California, USA
Mapuche Tribal iPhone Cases by Alina Kazachuk
Mapuche Tribal Culture of south-central Chile and southwestern Argentina
Velkopopovicky Kozel for Miller Brands Ukraine by Yurko Gutsulyak
Old Czechia Culture of Ukraine
Knee Deep Australian Wine by Studio Lost & Found
Western Australia Culture
YouArtMe Wooden Boxes by Ewa Dagny
Inspired by Norwich artist Randi Antonsen, handmade by family-owned company in Górsk (Gorsk) near Toruń (Torun) in Poland
Contrabando by Tres Tipos Gráficos
Dominican Republic culture, made to look like liquor smuggled over the border
Tiger Beer Limited Edition from Ground4D
Several Asian cultures, designed by famous artist from around the world
Schooner EXACT Brewing Company by Taphandles
The nautical culture within Seattle, Washington, USA
Eau de España by Tatabi Studio
The culture surrounding the bull fights/the matadors of Spain
Vitis Vinifera by BrandSession
The culture of the old pharmacy in Granada, Spain
Apinya Thai Chili Sauce by Aspara
4Elements Greek Wine by Chris Trivizas
Culture of Peloponnese in ancient Olympia, Greece; the tetrology symbols are of the four elements of nature (water, earth, air and fire)
Do you have any favorite cultured packaging designs you’d like to share? Any of these your favorite? Also feel free to share any critiques you have.
About the author: Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, an online printing company that offers printing for postcards, business cards, catalogs, flyers, brochures, posters , and more printed marketing media. In addition to her writing career, Tara also enjoys spending time with her husband and two children. Connect with @TaraHornor on Twitter.