Watch this: Aether builds a sleek San Francisco boutique from three shipping containers

aether sf store

Aether is a predominantly web-based retailer, but the California-based outerwear company has recently begun expanding its brick-and-mortar business, with the launch of a new and innovative shop in San Francisco. Constructed from three, vertically stacked shipping containers, the shop has a distinctly industrial design that, as co-founders Palmer West and Jonah Smith explained to Cool Hunting, dovetails perfectly with Aether’s urban-rugged aesthetic.

One of the biggest challenges they faced when designing the space was coming up with a way to efficiently and elegantly display Aether’s inventory. The solution: a vertical conveyor belt system that runs from the first floor to the third floor. Customers can browse through the rack by…

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