Three UK promises to provide LTE without increasing prices

Three UK SIM

The UK’s LTE adoption story has been dominated by EE so far — with the upstart network exploiting some spare spectrum to launch its 4G service ahead of the competition — but now Three has stepped up with a major pledge that will make smartphone buyers think twice. Three has just announced that it’ll not charge a price premium for LTE connectivity on its smartphone price plans — that is to say, whatever you’re paying for 3G today will be the same you pay tomorrow, only with the delicious prospect of LTE thrown in. The internet-centric mobile carrier doesn’t have any firmer details on when that tomorrow may come, other than to say “later this year.” Here’s CEO Dave Dyson’s explanation for today’s announcement:

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