Amazon leapfrogs Apple and Google to become most respected company in the US, says report

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Last year Harris Interactive listed Apple at the top of its 13th annual Reputational Quotient survey, with Google right behind and Amazon in fourth. It’s all change this time around, however, with Jeff Bezos’ online giant claiming the crown of the most respected company among American consumers. Apple is now second on the list, and Google has dropped down to fourth place behind the Walt Disney Company. Johnson & Johnson rounds off the top five, Microsoft ranked 15th, and, following its IPO last year, Facebook made its first appearance at 42. The results come from online surveys answered by over 14,000 people.

Apple’s placing last year represented the highest ever “RQ” score that Harris Interactive had ever recorded, but the company has…

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