Why Pinterest marketers are going rogue


Last week, Pinterest unveiled a new push for revenue, rolling out business account services and hinting at analytics and promoted “suggestions” in the coming months. Not coincidentally, the move came as the company was in talks for a new round of fundraising, aiming for a gargantuan valuation of over $ 2 billion. If any investors were skittish over the lack of revenue, they’d have lots of plans to reassure them — even if none of those services was ready for a launch date.

But that was last week, and this week the company is facing an uncomfortable surprise: a new crop of companies may have beaten it to the punch.

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