You’re not gonna Like it: Facebook’s new search struggles with the real world

facebook graph search lead

One week ago, I received a Facebook message from my friend David. “SUPER random question, but do you know a girl from Michigan whose name is Lauren and lives in Boston?” he asked. “Apparently she is your friend and Jenna’s friend on Facebook.” I hadn’t spoken to David in years, so I was a little confused. “I was using Tinder (a new dating app) for the first time today,” he wrote, “and Lauren was the one person I decided to look up since we had 30 mutual friends and shared 30 interests. I guess we’ll never know.” I was at work, and not in the mood to pore through the 20 Laurens in my friends list to help David find the right girl. Then I remembered I had been given access to Facebook’s new search product, Graph…

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