Best Buy to make internet price matching permanent to prevent ‘showrooming’

Best Buy store nyc (STOCK)

Best Buy had originally instated a price-match guarantee for the holidays, a program designed to combat the practice of treating the store like a show room before completing the actual purchase online. Now, Best Buy has announced that it will make the program permanent, beginning on March 3rd. Last October, the company had said that “showrooming” was “blown out of proportion.” This time around, however, Best Buy is embracing the comparison, writing in its press release that the new program signals “the end of ‘showrooming.'”

As before, Best Buy won’t match any online retailer’s price, but instead has a list of 19 retailers it will match. Those retailers include,,, and The usual caveats…

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