Outlook.com moves out of preview mode with multimillion-dollar ads aimed at Gmail users

Outlook.com hed

Microsoft first introduced Outlook.com back in July as a preview service designed to replace Hotmail. Starting this week, the company plans to aggressively market it as an alternative to Gmail and other web-based email services in a multimillion-dollar advertising campaign. “Outlook.com is coming out of preview,” says Microsoft’s Dharmesh Mehta, senior director of Outlook.com. “We’ll take the preview tag off.”

From today onwards Microsoft is spending millions of dollars across many countries to advertise Outlook.com on TV, radio, online, and elsewhere. The campaign will start in the US and gradually move to other countries in the coming weeks. Microsoft’s new email service might be ready for the masses with the company marketing it in a…

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