Two years ago, Foursquare launched a partnership with American Express that let cardholders check in and receive instant discounts, known as Specials. The company took a fee from merchants every time users redeemed a discount, while American Express used the deals as yet another incentive to having an American Express card. Everybody wins.
Today, Foursquare is expanding Specials to the rest of the world through partnerships with Visa and MasterCard for both credit and debit cards. This means that Visa and MasterCard can approach Foursquare to reward cardholders for checking in to places like Burger King. Merchants, on the other hand, get enhanced analytics from Foursquare about the kinds of people spending money at their location….