Hollywood embraces the GIF with chilling ‘Stoker’ campaign

stoker screengrab

Stoker, the new movie from Oldboy director Park Chan-wook, arrives in a handful of US theaters today, on the heels of an elaborate, GIF-heavy marketing campaign. Since debuting the film at this year’s Sundance Film Festival, distributor Fox Searchlight has been promoting it with a beautifully designed microsite called Letters to India, named after Mia Wasikowska’s lead character.

On Letters to India, users are invited to explore Chan-wook’s psychological thriller through an endless scroll layout. As you travel down the page, different graphics fly in and out of view, including postcards with quotes from the film, and Cinemagram-like GIFs. Some remain static and on constant loop, while others shift direction and composition as you scroll…

Continue reading…

The Verge – All Posts

Leave a Comment