The Socialmatic ‘Instagram camera’ will be Polaroid branded for 2014 launch


Socialmatic, the hybrid digital / film concept that takes its design cues from the Instagram icon, is to license the Polaroid brand for its camera. As the Instagram icon design was heavily influenced by the Polaroid cameras of old, the licensing deal seems a perfect fit for Socialmatic, even if the Polaroid brand isn’t exactly synonymous with quality these days. In a statement provided to The Verge, Polaroid confirmed the agreement with Socialmatic that enables the camera’s production; the company’s president and CEO Scott Hardy says that “product design, details, and specs are still in development and the product is planned to be launched in 2014.”

When we first heard about Socialmatic, it was little more than a concept for a digital…

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