Path moves toward monetization with stickers and private messaging in 3.0 update


Path just got a big update that adds two major features to the social networking app for iOS. The first is private messaging between users; previously you had to comment on a post, but now you can send messages directly to other people. The messages can include voice, media, location data, and stickers — the latter of which are the next big addition to the app.

Path now features a shop where you can buy “handcrafted” stickers to send to friends, a monetization strategy we’ve seen before in instant messaging apps around the world. The shop also sells a range of photo filters, though you’ve been able to buy those through previous versions of the app for a while. Sticker packs are priced at $ 1.99 each, and photo filters go for $ 0.99. The…

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