Why is Yahoo on a spending spree?


Today, Yahoo announced it would buy Jybe, a startup delivering personalized recommendations for movies, books, and restaurants. Jybe’s mobile app will be shuttered, but the acquisition brings a team of five former Yahoo employees back to the company.

It’s Yahoo’s fourth purchase of a personalization or recommendation service since Marissa Mayer became CEO last July. Mayer has emphasized a renewed focus on “core, pillar products” and a “coherent mobile strategy,” pruning products at the periphery. The company has generally passed on high-profile acquisitions of hot social startups or bigger companies (Although rumors of big-ticket buys persist, so far none of Yahoo’s acquisitions have even warranted a press release for…

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