Blizzard will harness ‘World of WarCraft’ fanbase to sell ‘Hearthstone’ card game

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Blizzard doesn’t make many games, but when it does, millions of wallets perk up. World of WarCraft still has 9.6 million subscribers shelling out as much as $ 15 a month, and Diablo III sold 12 million copies in 2012. Now, the company with the most lucrative video game franchises in history may have found a third revenue stream that its fans will adore: virtual collectible cards for a new game called Hearthstone.

This week, Blizzard announced Hearthstone: Heroes of WarCraft at the PAX East gaming convention, and revealed the first details about the game. It’s a Windows and Mac OS (and eventually iPad) title that draws a little bit from Magic: The Gathering. You buy packs of five digital cards from an initial set of 300, choose one of…

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