Blizzard will harness ‘World of WarCraft’ fanbase to sell ‘Hearthstone’ card game


Blizzard doesn’t make many games, but when it does, millions of wallets perk up. World of WarCraft still has 9.6 million subscribers shelling out as much as $ 15 a month, and Diablo III sold 12 million copies in 2012. Now, the company with the most lucrative video game franchises in history may have found a third revenue stream that its fans will adore: virtual collectible cards for a new game called Hearthstone.

This week, Blizzard announced Hearthstone: Heroes of WarCraft at the PAX East gaming convention, and revealed the first details about the game. It’s a Windows and Mac OS (and eventually iPad) title that draws a little bit from Magic: The Gathering. You buy packs of five digital cards from an initial set of 300, choose one of…

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