Blue state: Microsoft’s tricky strategy to strike back against Apple and Google


As it has countless times in the last decade, Microsoft once again finds itself at a crossroads.

Over the course of thirty-plus years, Microsoft rose to global dominance on the back of the desktop computer. But in the last decade, PC sales have been slowing as mobile devices become the next paradigm in personal computing. This presents some serious challenges for the folks in Redmond; the problems are bigger than just finding ways to win with smartphones and tablets. The traditional method of selling boxed software or licenses to hardware manufacturers and big businesses is changing.

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