Terrorist organizations are quite often spread around several countries, making them de facto multinational “corporations”. Knowing this and the way they organize their communication, it is not surprising how professional their branding can be.
Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership, and modus operandi, and a brief timeline of events. The group’s branding is then analyzed in detail.