Exclusive: Google readies its Spotify competitor with Universal and Sony now on board


Google will unveil new subscription music services tomorrow at the Google I/O conference, sources close to the company said. Google has now signed separate licensing deals with Universal Music Group and Sony Music Entertainment for both YouTube and Google Play, setting the stage for such an announcement, music industry sources told The Verge.

Google plans to add separate music subscription services to YouTube and Google Play, the entertainment hub for the Android operating system. Earlier this year, Fortune magazine reported that Google had already struck similar licensing agreements with Warner Music Group, the smallest of the top three record labels. But landing Universal Music and Sony gives Google access to the two largest record…

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