Message received: is BBM for Android and iPhone a sign of strength… or desperation?


It wasn’t a complete shock this morning when BlackBerry CEO Thorsten Heins announced that the popular BlackBerry Messenger, one of the few remaining apps chaining BlackBerry users to the platform, would be coming to iPhone and Android in the form of a free app this summer.

“It’s been a long time coming,” said Ted Livingston, CEO of the free multimedia messenger app Kik. “We heard that the project had started and stopped, started and stopped.”

Former co-CEO Jim Balsillie reportedly pushed the company toward a cross-platform strategy before he stepped down in January 2012. The idea was scuttled in part by Heins, who rejected the idea in favor of pushing a lineup of new BlackBerry 10 phones, Reuters reported.

Continue reading…

The Verge – All Posts

Leave a Comment