Instagram’s latest feature means one more online identity to monitor


“Add People,” Instagram beckons in its latest app update. Add friends, tag their faces, index their eyes and ears forever. Each Instagram profile now includes “Photos of You,” a list of photos friends have tagged you in, just like on Facebook. The social network added photo tagging more than five years ago, and it was by all means a killer feature. No human can resist the urge to see a photo they have been tagged in, even if they often wish they hadn’t been identified. Alongside Google, Facebook helped define our perception of our “indexed self” online: Google understands where and when your name has ever been mentioned on the internet, while Facebook indexes your face across time and space.

By asking us to tag people, Instagram, the…

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