Pandora expands in the living room with HTML5 app for smart TVs and consoles


Pandora today offered a new way of accessing the service through television, unveiling a version of the site built in HTML5 at The company says the HTML5 app offers easier navigation and controls than earlier efforts, as well as a sleeker design. It can be accessed today from TV web browsers including those on the Xbox 360 and the PlayStation 3, and will expand to other devices over time.

Pandora, which now has 70 million monthly active users, has long offered integration with televisions. More than 10 million people have listened to Pandora through their TV, the company said. But previous integrations required that the company build a new application for every manufacturer, a labor-intensive process that the company is…

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