Microsoft’s Don Mattrick defends Xbox pricing: ‘We’re delivering thousands of dollars of value’


Sony’s $ 399 price point for the PlayStation 4 was one of several advantages it touted over Microsoft at E3. But Microsoft’s Don Mattrick argues the Xbox One’s $ 499 cost is, if anything, on the low side. “It’s a lower number than some of the analysts had forecast,” Mattrick told Bloomberg TV. “We’re over-delivering value against other choices I think consumers can get. Any modern product these days, you look at it: $ 499 isn’t a ridiculous price point. We’re delivering thousands of dollars of value to people, and I think they’re going to love it when they use it.”

Discussing the Xbox One’s virtues, Mattrick leaned heavily on the services it could provide, including access to the Xbox Live network and “living room” options like better TV…

Continue reading…

The Verge – All Posts

Leave a Comment