25 Clever, Inspiring & Beautiful Logos Using Negative Space

Logos are more than a wise combination of text and graphics. They represent the brand. The three vital attributes of a functional logo are – that it must be easy to interpret, simple in design, and of course attractive. Many times logo designers get caught up in the rush to add many frill elements to build robust logos. Well, in my opinion, you must never do that. Remember the rule – K.I.S.S (Keep It Simple Stupid).

One of the techniques you can implement is to wisely make use of ‘negative space’. When done properly, this space adds more depth and perspective to your brand logo. If you are struggling with the design of your logo or want some improvisation just scroll down this list of 25 clever, inspiring and beautiful logos that use negative space.

Nexcite

Nexcite
By Amore, Blair Thomson

This is one of my favorite because it is simple, cute and uses basic colors to seek attention. Nexcite’s brand identity is aptly conveyed via the logo – a refreshing beverage that kicks energy in you as soon as you consume it. The heart and the red color in the logo states that the drink is often marketed as a romantic drink from Sweden with love.

WWF

WWF
By Sir Peter Scott, later modified by Landor

Extremely good use of negative space to represent an otherwise large animal in the logo. Panda in the logo also represents an endangered species which the WWF is striving to conserve.

Guild of Food Writers

Guild of Food Writers
By 300million

There is a spoon in the middle representing food and a nib of an ink pen that stands for writers. This is a fine example of a precise and sophisticated logo making the best use of negative space.

London Underground

London Underground
Designed by Edward Johnston

Using only very simple sans-serif font and effective use of negative space London Underground got a stylish yet functional logo. The colors stand out as they can be easily visible from far, as well.

Penguin

Penguin
Designed by Edward Preston Young

The logo oozes class and mass appeal in the use of its design and coloring. Do you know that Edward Young spent a day in the zoo to actually draw penguins in all poses. After a series of modifications the final logo appeared ‘dignified but flippant.’

Message

Message
Designed by Sam Dallyn

Great design by the art director and designer presenting a complex idea in a clear and pretty way. The logo is more about the strong association one experiences with the word ‘message’ and the ‘brand’ in a broader sense.

Height

Height
By Strizhart

A well balanced and fun logo that makes wise use of the negative space between the arrows and around it. It is an easy to transport medium among various platforms and can be stacked with colors, in cases needed.

Estantial

Estantial
By Ocularink

Concise and smart logo using negative space to make its point. The upward pointing arrow shows the forward thinking of the designer and brand.

8 Fish

8 Fish
By Jerron

This logo is a cool work to actually see negative space in action. It conveys the message accurately and is really outstanding in its regard.

Broentech

Broentech
By DP Designs

Use of negative space makes the design remarkable and refined in more than one way. It has a dual personality of being suave yet robust in its appearance.

Panda Bowl

Panda Bowl
By Almosh

Amazing negative space variations in the design and bright colors gives the logo a comprehensive look. It has its unique personality and is very welcoming.

J/S

J/S
By Jose

A very simple yet attention grabbing way of designing a logo. A monogram has been creatively worked around using negative space.

Totem Media

Totem Media
By Olaru

This logo is a combination of various techniques such as vertical writing technique, negative spacing and bold fonts to make it attractive. It conveys an immense depth and meaning.

Locks

5 Locks
By Dalius Stuoka

Extremely clever logo that does little to enhance its overall appeal. The strength of this design lies in its simplicity and instant association that anyone can have with it.

Motion

Motion
By Nickhood

Awesome work of combing arrows to make a holistic design using negative space. It is modest, representative and very classy.

Magic Carpet Productions

Magic Carpet Productions
By Captiv8

The logo reminds you of our favorite fairy tale and builds a strong association with the brand. It uses negative space properly to develop a strong sense of production(s) the company overtakes.

VinoPiano

VinoPiano
By Mootto Studio

All I can think of this logo is – elegance at its best. Negative space used just at the right proportion makes it a very tempting brand to indulge in.

Pencil

Pencil
By Reghardt
A very clean, simple and functional logo depicting the brand. What attracts me most is the effective use of color and font with negative space.

Royal Clothes

Royal Clothes
By Abdallah Ahizoune

A cutely used negative space spelling the core message of the brand. The proportions are just right neither more or less to pass on the brand’s work.

Waiter

Waiter
By Dan

This logo design has used negative space to depict the many aspects of the brand. It is nonetheless a clever approach to design methodology.

InShop

In-Shop
By Srdjan Kirtic

Inspired from bar-codes this logo has a nicely done background which helps to easily interpret the brand. Usable yet playful at the same time.

Elephone

Elephone
By Jan Meeus

A thought provoking logo, represents the brand as being innovative, smart and performance centric. Besides, having tons of mass appeal.

Bull

Bull
By dodongjohnjohn

Interesting logo that shows the bull horns in its logo. A crisp and innovative idea in action. A thumbs up from me!

Moon

Moon
By Joe Prince

Brilliantly executed moon logo design. The logo helps to build an easy recognition and recall for the brand by using negative space to spell out m-o-o-n.

The Robin's Nest

The Robin’s Nest Barber Shop
By Double A

This logo had to make to my wonder list. Expertly made logo using negative space renders it a rather wholesome and awesome look and feel.

To Summarize

It maybe small in its form but it holds great value for any brand which not only wants to gain a large market share but have a brand market of its own. A logo conveys the passion and enthusiasm that the brand wants to share among its users.

About the Author:

Skylar Barret works for PLAVEB, a custom logo design company located in Los Angeles. He is a passionate web and logo designer and enjoys brainstorming ideas with friends and colleagues. Whenever he gets time he loves to draw design inspirations from around the globe.


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