Microsoft’s iAd-like Windows 8 ads could entice clicks within apps


Microsoft has been experimenting with various new ways to create ad platforms on Windows 8 and Xbox, but this week the company is launching a new format designed to create interactive and panoramic adverts within applications. The software giant has teamed up with a number of agencies to create concepts that show off the potential for the new “Ad Pano” ad format.

The new ads are a big change from the traditional pop up and banner ads found on the web. Digital agencies have been experimenting with new ad formats, specifically parallax imagery, for a while now, but Microsoft’s approach is similar to Apple’s iAds where adverts are designed to be high quality ones that do not disturb the user. iAds are fairly unproven though, with Apple s…

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