In 2012, Snip Snap had a problem. Their coupon-scanning app had just been featured in the Apple App Store, delivering tens of thousands of users overnight. The problem: they didn’t have any coupon-reading software. The company had been reading each coupon and inputting the data by hand. That was easy when it was just a few dozen users and a dedicated team, but now they needed hundreds of thousands of labor-hours to keep up with new users. And they needed it fast.