Sony’s 4K Ultra HD player now available, rentals to cost $7.99 with purchases priced at $29.99

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Sony’s 4K Ultra HD media player is now available for purchase, with the earliest orders slated to ship July 5th. As announced previously, it’s priced at a whopping $ 699.99, though comes pre-loaded with 10 full-length movies out of the box. Of course, titles vary in quality, with The Amazing Spider-Man and Taxi Driver representing the best of the crop. (The full list can be found here.) Sony is also revealing what 4K rentals and purchases will cost users when its Video Unlimited 4K Ultra HD service goes live later this summer. Rentals will start at $ 7.99, a clear jump over what video-on-demand services are currently charging for 1080p HD downloads. Purchases will run at least $ 29.99 apiece, also a hike compared to the $ 20 and below price…

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