Instagram enables photo and video embedding to spread its content across the web


Instagram has just announced that all public photos and videos posted by its users are now embeddable anywhere on the web where HTML is supported, a move that should make Instagram content far more visible across the internet. When viewing an Instagram photo or video through the web interface, you’ll see a new “share” button that pulls up an embed code you can drop into any site that supports HTML. Instagram says only publicly-shared photos will have the “share” option, and the embedded content links back to the original photographer’s Instagram page. It sounds like this feature will only be available when viewing photos on the web; there won’t be any easy way to grab an embed code from your phone.

Instagram said that this was the app’s…

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